行为经济学原理（21世纪经济与管理新兴学科教材）-宝阳悦读网

　　　　

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行为经济学原理（21世纪经济与管理新兴学科教材）

作者：董志勇

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内容简介:

行为经济学是一门实用的经济学，它将行为分析理论与经济运行规律、心理学与经济科学有机结合起来，以发现现今经济学模型中的错误或遗漏，进而修正主流经济学关于人的理性、自利、完全信息、效用最大化及偏好一致基本假设的不足。本书将行为经济理论与我国实际紧密结合，通过大量的国内外实验对“有限理性”的人们参与各种经济活动时的行为模式及其背后的内外部因素进行了深入研究，其分析方法及结论无论是作为教课书使用，还是对日常生活中的“有限理性”的人们及苦心经营的企业家，都具有很大的参考价值和指导意义。

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0.414552s

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