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商业传播研究

作者：苏林森

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内容简介:

商业传播就是商家为了更好地销售产品或服务通过大众媒体对自己产品或服务的信息传达，以达到提升企业品牌形象，促进目标消费群体对自己产品或服务的认可，扩大产品或服务的知名度并达到利润最大化。本书主要内容包括商业活动与新闻传播的关系、商业传播目标分析、商业传播定位、广告与整合营销传播、品牌传播与企业文化、危机管理与公关关系、大数据与企业营销以及商业传播的效果及其评估等。

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0.700819s

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