企业形象与伦理：基于利益相关者视角-宝阳悦读网

　　　　

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企业形象与伦理：基于利益相关者视角

作者：黄孟芳

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内容简介:

企业是以契约形式构建起来的重要组织机构，是经济利益、社会责任和文化伦理的重要载体。本书主要研究了“利益相关者理论的伦理意蕴”、“企业及其伦理性”和“基于利益相关者理论的企业伦理实践”等内容。通过利益相关者的视角，剖析企业注重社会责任和伦理的必要性。在中国经济融入全球经济一体化的过程中，“利益相关者沟通和管理”“伦理投资与经营”等理论问题既是中国伦理学需要完成的一个重要课题，又是企业经营者永续经营的一个重要价值支点。

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