体育赛事产品消费与运营-宝阳悦读网

体育赛事产品消费与运营

作者：孔庆波

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mobi/epub/pdf/awz3

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内容简介:

本书从赛事内涵、赛事产品经济学属性与经济价值、赛事产品市场营销与经济价值开发、赛事产品消费四个方面对前期研究观点进行了梳理、归纳与述评，并对赛事举办由精神、政治价值向经济价值发生的转型进行了分析。

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0.486281s