中国品牌地产文化素描-宝阳悦读网

　　　　

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中国品牌地产文化素描

作者：胡小武

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转型之际，改革之机。中国房地产企业已经到了自我革新的战略机遇期。本书是一本跨界、跨学科、地产咨询派的锐利之作，也是对中国品牌地产企业的近焦观察。作者从城市社会学、企业战略、品牌形象、文化基因、企业社会责任等理论维度，以清新独特的书写方式，对几十家品牌地产企业或项目进行文化解剖和素描，试图以观察者、思考者的角度，审视中国房地产企业的品牌符号和文化基因，并将所思所想，以虔诚之心，呈送给房地产企业家、从业者、求职者和购房者。

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0.550057s

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