“百年麦肯”美国早期广告设计研究：20世纪商业文化变迁下的广告艺术（1902~1945）-宝阳悦读网

　　　　

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“百年麦肯”美国早期广告设计研究：20世纪商业文化变迁下的广告艺术（1902~1945）

作者：郅阳

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内容简介:

本书结合20世纪美国商业文化和科学技术发展的历史背景，以拥有百余年历史的麦肯世界集团为个案，用纵向性研究和案例研究方法分析其广告的发展轨迹，折射出一个时代的美国广告业的发展历程。

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