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客户驱动的产品开发

作者： [美] 特拉维斯·鲁德米克（Travis Lowdermilk）杰茜卡·里奇（

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许多产品开发人员希望他们工作起来能更像是在一家拥有敏捷的团队快速决策能力的创业公司，但这对许多企业来说，迅速捕捉新机遇是说起来容易做起来难。本书将细致讲解一个完整的端到端流程来帮助读者，无论是小团队还是大型组织。从向客户学习，到将新想法概念化，最终开发客户喜爱的产品。本书还将各类书中的理论转化为易于理解的框架，一步步地实施对跨团队、分歧、学科和组织的精益。读者可以利用本书的例子和指导，在产品生命周期的任何阶段直接获得结果。

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