关系型虚拟社区的结构及商业价值研究-宝阳悦读网

　　　　

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关系型虚拟社区的结构及商业价值研究

作者：付丽丽

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内容简介:

本书基于对关系型虚拟社区的分析和总结，把关系型虚拟社区划分为基于虚拟关系和基于现实关系两种类型，利用交叉学科的研究基础和方法分析了网站数据，对关系型虚拟社区的用户参与机制、网络结构、个人空间价值及社区商业价值评测等方面进行了系统的分析，并构建了个人空间商业价值评测模型以及社区商业价值动态评价模型，描述了社区商业价值实现路径。在一定程度上丰富了关系型虚拟社区的理论研究，为该类社区的发展提供了实践依据。

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