南方传媒绿皮书·年度音视频经典案例选粹（2014年）-宝阳悦读网

　　　　

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南方传媒绿皮书·年度音视频经典案例选粹（2014年）

作者：王玉玮

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该书由年度视频、年度新媒体、年度音频、年度视觉四部分组成，各部分精选了2013年度的经典案例，分别从节目的原创性、道德底线以及产业化运作等多方面进行了深入探析，如《拾忆与青春有关的日子——的怀旧与营销》《汉字的狂欢——汉字文化类节目剖析》《“热”因浅析》《试析移动互联时代电视媒体的发展路径——以湖南卫视官方APP呼啦为例》等。

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